I've wanted to be a designer for as long as I can remember.

Some people fall into it. Not me. From the beginning, I was drawn to the way design tells a story without saying a word—the way a logo can make you feel something before you've read a single line of copy. I've been chasing that feeling for more than 15 years, and I'm still not tired of it.

I'm Lindsay Barnett, a Brooklyn-based graphic designer specializing in editorial design, custom typography, brand identity, and font design. I work with organizations that have something meaningful to say and want to say it beautifully—from long-running publications to emerging brands to businesses that are just finding their voice.

By day (and honestly, most evenings), I'm also a professor at the Fashion Institute of Technology, where I teach Graphic Design. I love teaching for the same reason I love client work: both are about helping someone see their vision more clearly. My students keep me sharp. My clients keep me honest. Brooklyn keeps me grounded.

Type is at the center of everything I do. Whether I'm designing a brand system, laying out an editorial spread, or developing a custom typeface from scratch, typography is always where I start. I also design and license original fonts because sometimes the perfect typeface doesn't exist yet, so you have to make it yourself.

Working with me looks like this: I don't hand off a logo and disappear. I dig into your brand like it's a really good mystery—the history, the quirks, the details that make it entirely yours. Then I help you show that to the world. Clients tend to use words like smart, patient, and a pleasure to work with. I'll take it.

Your brand has a story worth telling, and I'd love to help you tell it