Lilith magazine is often the first to discuss sensitive and taboo subjects. Its covers need to carry the weight of each issue’s chosen topic—while retaining the mag’s gutsy personality. That’s why, for these assignments, I often create custom imagery and lettering. (I’ve even picked up a couple of awards along the way).
EDITORIAL: Lilith & Columbia Law School
When designing magazines, I aim to express, visually, the personality of the publication. For Lilith, I do more than design the book. I manage the entire production process, working one-on-one with the editors, freelance artists and printers, to make sure the team shares a single vision. For Columbia Law School’s Alumni Magazine, I translated Columbia’s school spirit into visual elements and complementary color palettes.
Columbia Law School’s Alumni Magazine
CUSTOM: Typeface Design
Is it too awkward to say I’m infatuated by custom typefaces? To me, every spoken voice has its own sound, so a printed “voice” should have its own look. I received a post-grad certificate in typeface design from Cooper Union, the only such program in the country. (Why only one?) Shown below are some of my custom fonts: the elegant Cadence, the friendly display font Fatso Rizzo, and the revival font Satyricon.
Fatso Rizzo, a friendly, low-contrast, heavy typeface.
Satyricon, a revival, text typeface.
Sometimes, it’s impossible to express the essence of a message with an existing font. With hand-drawn lettering, there are no bounds. It can be as sophisticated as a Spencerian script, or as slap-dash as a shopping list. Every letter is unique, a snowflake in a blizzard of type. (Okay, I’ll admit that was a bit much.) Below are some examples, from the elegant Barnegat Light to the retro World’s Greatest Dad.
RETAIL: Love & Honey
How does one visually convey comfort food? With graphic design that sticks to your ribs. To capture Love & Honey’s relaxed, hearty vibe, I created old-home typefaces that ooze Southern hospitality. By the way, the next time you’re in Philly, try the chicken. There’s a reason Philadelphia magazine calls it the best in the city.
As a Fortune 500 company, Coach is an unqualified corporate success. But for Coach’s customers, the brand isn’t about a spreadsheet. It’s about enjoying quality time—at work, at play, and at rest. Coach is the celebration of a luxurious life, and I aim to bring that spirit to its promotions, signage, and branding.